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During the few days each month when women are fertile - around the time of ovulation - they tend to prefer masculine features and men who are more assertive.
On these fertile days, women are also more attracted to men who are 'genetically dissimilar', Dr Alvergne said.
'We need further studies to find out what these are.' The links between the Pill and sexual preferences are highlighted in a paper in the journal Trends in Ecology and Evolution.
Scientists have long known that a woman's taste in men changes over her menstrual cycle.
Although the effect is subtle, Dr Alvergne said it could alter women's view of male attractiveness.
'It is a possibility - but there is no evidence of this yet,' she said.
'If this is the case, Pill use will have implications for both current and future generations, and we hope that our review will stimulate further research on this question,' said Dr Lumma.
If the theory is right, it could partly explain the shifting in tastes from macho 1950s and 1960s stars such as Kirk Douglas and Sean Connery to the more wimpy, androgynous stars of today, such as Johnny Depp and Russell Brand.
Dr Alexandra Alvergne, of the University of Sheffield, says the Pill could also be altering the way women pick their mates and could have long-term implications for society.
'There are many obvious benefits of the Pill for women, but there is also the possibility that the Pill has psychological side-effects that we are only just discovering,' she said.
Past studies have shown that men find women more attractive around the time of ovulation, possibly because women have evolved instinctive ways, by their natural scent or their behaviour, of alerting men that they are fertile.
One study showed that lap dancers get bigger tips at the time of the month when they are most fertile.